The following are a few examples of growth for start-up technology companies:

  • Iridian Technologies:  Iridian Technologies invented iris recognition.  Developed the strategic product roadmap and managed the strategic partnerships that enabled global deployment of iris recognition technology.  Company was successfully sold to a large corporate player in the identity market.   
  • 4G Identity Solutions. 4G Identity Solutions is a multi-biometric solutions company focused on the Indian market.  In the role of President, a branding and a product strategy was developed for Developed 4G Identity Solutions.   4G participated in India's Unique ID program and performed many proof of concepts which helped the Indian government spec the program. 
  • A Lighting Controls Company:  Led the company’s initial plan to expand its consumer product line into the European market.  Created a country-by-country plan which systematically grew the market while development teams learned the nuances of the European product needs.
  • US Federal System Integrator:  Developed and executed a strategic marketing plan for a system integrator who develop an integrated identity management suite.  Company is currently marketing its product using the core differentiation developed from the marketing plan.
  • Multi-modal Identity Platform Provider:  Secured the first biometric reference account for the identity market for a search technology provider.  Provided subject matter expertise for the biometric market and also created beach heads in the North American Markets.

Building an Eco-system

 Introducing a new technology to the market requires developing an eco-system of partners who can offer an end-to-end solution as well as partners who can deliver the solution to your customers.  At Baaj Group we recognize that small to mid-size technology companies have limited resources to build the complete solution and control the channel.  We  have experience in working with start-up companies to identify internal strengths and develop appropriate plans to efficiently build and eco-system by:

  • Developing a strategic roadmap that drives a product set that gets closer to the customer and focuses on core strengths.
  • Pursuing strategic technology partnerships that will complete a solution relevant to market needs.
  • Identifying  the appropriate channel relationships to deliver the product to market.
  • Creating focused market messages that are relevant to each part of the value chain that includes end users, technology partners, and resellers.
  • Cost effectively transition our role to your team as the market matures and a repeatable business model is established. 

A History of Developing Markets