The following are a few examples of growth for start-up technology companies:
- Iridian Technologies: Iridian Technologies invented iris recognition. Developed the strategic product roadmap and managed the strategic partnerships that enabled global deployment of iris recognition technology. Company was successfully sold to a large corporate player in the identity market.
- 4G Identity Solutions. 4G Identity Solutions is a multi-biometric solutions company focused on the Indian market. In the role of President, a branding and a product strategy was developed for Developed 4G Identity Solutions. 4G participated in India's Unique ID program and performed many proof of concepts which helped the Indian government spec the program.
- A Lighting Controls Company: Led the company’s initial plan to expand its consumer product line into the European market. Created a country-by-country plan which systematically grew the market while development teams learned the nuances of the European product needs.
- US Federal System Integrator: Developed and executed a strategic marketing plan for a system integrator who develop an integrated identity management suite. Company is currently marketing its product using the core differentiation developed from the marketing plan.
- Multi-modal Identity Platform Provider: Secured the first biometric reference account for the identity market for a search technology provider. Provided subject matter expertise for the biometric market and also created beach heads in the North American Markets.
Introducing a new technology to the market requires developing an eco-system of partners who can offer an end-to-end solution as well as partners who can deliver the solution to your customers. At Baaj Group we recognize that small to mid-size technology companies have limited resources to build the complete solution and control the channel. We have experience in working with start-up companies to identify internal strengths and develop appropriate plans to efficiently build and eco-system by:
- Developing a strategic roadmap that drives a product set that gets closer to the customer and focuses on core strengths.
- Pursuing strategic technology partnerships that will complete a solution relevant to market needs.
- Identifying the appropriate channel relationships to deliver the product to market.
- Creating focused market messages that are relevant to each part of the value chain that includes end users, technology partners, and resellers.
- Cost effectively transition our role to your team as the market matures and a repeatable business model is established.
A History of Developing Markets