Tarvinder Sembhi is a veteran executive in the biometrics and ID management industry.  Currently, he is in a leadership role for WCC, where he is providing subject matter expertise as well as leading the market development efforts for the Americas. WCC provides a robust search platform, identity functionality, and data expertise for the identity market. Previously, he served as President of 4G Identity Solutions where he was responsible for strategic product development, corporate branding and marketing, and streamlining operations.  4GID solutions is a leading provider of identity solutions in the Indian market and has participated in the Indian UID program. 

Mr. Sembhi also served as Vice President of Product Management and Business Development at Iridian Technologies.  He was responsible for the strategic roadmap for a product portfolio that received Frost & Sullivan’s Technology Leadership Award.  Iridian Technologies was a start-up technology company that invented iris recognition technology.  Mr. Sembhi was a key member of the executive team that grew the company that lead to a successful sale to large corporate player in the identity market. He has also held leadership roles with General Electric Company, Ford Motor Company, and Sarnoff Corporation.

Tarvinder Sembhi has a Bachelor’s of Science in Engineering from Penn State University and an MBA from Lehigh University. He also graduated from General Electric’s prestigious Management Program.

Baaj Group LLC provides consulting services that focus on the identity market and technology start-ups.  Example of clients include:

  • Government Clients:  Baaj Group provided business management services to International Smart Card (ISC).  ISC is a Public Private Partnership that has implemented a biometric enabled smart card to distribute government entitlements in the country of Iraq.  Baaj Group assisted the management team in selecting biometric solutions, assessing workflows, and specifying upgrades.  The program is currently running and successfully serving the needs of Iraqi citizens.  Click here for more information.
  • Large System Integrators:  Baaj Group provided strategic marketing and product development services to a System Integrator serving US Federal Government.  The system integrator developed an identity suite with the intent of commercializing it for the broader market.   Baaj Group provided critical messaging and product support; the product is currently deployed and still marketed by the company.  Click here for more information.
  • Technology Start-ups: Baaj Group consultants have been involved with several technology companies that have successfully grown their respective markets.  Technologies and industries include: iris recognition, iris-on-the-move, identity company servicing the Indian market, industrial electronics company, …amongst other.  Click here for more information.

Principal Consultant

The Company